It is incredibly important that your website be in those first 10 to 20 matches, or the first two pages. Click thru rates fall precipitously, and
predictably further down the rankings.
So how do you get into those top 20 matches? Well, by focusing on:
- Keywords
- Content
- Site Design
- Links
- Measuring and Enhancing
Today, SEO is focused on content, context and popularity. Your web pages need not only the right keywords but to focus on the context that
supports those key words. The site design and layout must be "search engine friendly" so that bots and spiders can function to your
- Build relevance between design and text.
- Choose rich keywords and keyphrases in your website content.
- Remember only rich keyword content can give you the top slot.
- Make effective use of page titles.
- Build links to your web sitefrom authority/quality places that get plenty of traffic.
Another vital factor in successful SEO is a strong linking program.
